Podcast-to-Audiobook Crossover — Is It Worth It?
You’re halfway through a gripping true-crime podcast. The host just dropped a bombshell: “For the full story, check out my new book, available now in audio.” You’ve heard this pitch a dozen times. But here’s the twist—the audiobook isn’t just a cash-in. It’s a completely different beast. The podcast-to-audiobook crossover is one of the fastest-growing…